On December 09, 2018,
HYDROMANIA was born.
This was the first retail experience by Danielle KARLIKOFF - an atmospheric reflection of her work to date. Each element of the store was directed and designed by DK along with a team of close collaborators: from the furniture to the scent, food and sounds. Over 100 wearable pieces were presented, not to mention a tote and zine as memorable souveneirs of this multi-sensory affair.
The result was a retail experience like no other. An experiential buffet for the senses, an artwork of atmosphere in itself. Although the pop-up lasted for just one day, you can listen to the theme song created by close collaborator PRINCI here.
Director, Danielle KARLIKOFF
Assistant, Ash Bell
Graphics, Nicola Wilson
Scent and Water Drop Dessert, Rohan Willard
Soundtrack and Chocolates, PRINCI
Costume Designer, Angel Robertson
Security, Kel Henderson
Retail Finesse, Nelly Chan
Photography, Hyun Lee
Space, USFIN Atelier